What a day yesterday was, Adidas re-released Yeezy stock and stock we have never seen before.
This event took place on the Adidas confirmed app from 7:00am-6:00pm. Some items are still available to enter for however with limited stock available.
You thought Adidas cut ties with Kanye West? They did, however Adidas invested Billions of pounds into Kanye's brand. Due to his anti-sematic comments they refused to continue with him. From this Adidas saw a yearly loss which has not happened for three decades. They were thinking to burn the Yeezy stock. Adidas came to the conclusion that they would sell the remainder stock they have in their warehouses, this allowed Kanye West to take 15% of the profits however the remainder money would be donated to organisations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's family.